ROW DTLA

ROW DTLA

Client: Atlas Capital. Property Type: Mixed Use

ROW DTLA emerged as a groundbreaking 30-acre, 1M SF development nestled in the heart of Downtown Los Angeles' industrial district. Faced with the challenge of minimal organic foot traffic due to its unique location, MDR Consulting took on the mission of revitalizing the property by spearheading a comprehensive rebranding effort, meticulously crafting a strategic consumer journey, and orchestrating cross-channel advertorial and marketing campaigns.

Services

Market & Consumer Research • Brand Identity • Website Design • Collateral & Leasing Materials • Property Wayfinding & Design • Go-To-Market Strategy • Advertising • Content Marketing • Consumer & Broker Emails • Retailer Relations • Brand Partnerships • Popups & Experiential • PR & Influencer Relations • Analytics & Reporting

Results

After just 6 months, MDR’s initiatives turned the district into a thriving community. After 1 year Creative Office Occupancy was at 85%

MDR stayed on retainer for over 3 years (going beyond the initial one month strategy project) and led digital marketing, advertising strategy, pop-ups, partnerships, market research, and ongoing projects. This prolonged collaboration highlights the lasting impact of our approach, contributing to ROW DTLA's continued success as a vibrant Downtown destination.