Kinjaz

Kinjaz

The Kinjaz Dance Crew are an internationally known, sensational dance crew. During the pandemic, which was the toughest time to drive traffic to a retail district, MDR Consulting initiated a residency program to bring live dance, dance classes and culture back to Los Angeles.

We gave them a 5,000 retail space to host classes, workshops and a popup shop, in exchange they hosted showcases on the building

  • 1.9 Million Total Engagements

    With over 4 million combined social followers, the dance crewe garnered 1.9M post engagements with mentions, tags and check-ins at ROW DTLA.

    *does not include story post analytics, sends or reshares in the 10’s of thousands.

  • 438 Attendees + Over 600 tuned into IG Live

    Hosted classes proved to be a hit, driving more than 400 people and over 600 tuned in on IG live per class. People explored the shops and restaurants before and after class.

  • 100's of Check-Ins

    Over 100 Attendee Check-ins on @ROWDTLA Instagram, netting 300,000+ content views, 54,000 Post Likes and Thousands of Comments.

“Own It”

The Kinjaz created a viral video highlighting ROW DTLA as a whole, in a way that’s never been done before. they showcased the true breadth and beauty of the property, resulting in 483,000+ views on YouTube alone.