One Colorado

One Colorado

Client: ShopCore and Retail Insite. Property Type: Retail

Situated in the heart of downtown Pasadena, One Colorado boasts a rich historical significance as a landmark retail property spanning an entire city block. However, its potential was hindered by outdated retail offerings and a lack of distinctiveness.

From a consumer communications perspective, it struggled to articulate a clear purpose, lacked a distinctive voice, and provided minimal experiential value - providing little reason beyond utility for consumers to engage. Moreover, the previous marketing approach failed to resonate with the evolving needs of modern consumers and a shifting demographic, ultimately reducing the center's relevance.

Services

Market Research • Psychographic Study • Consumer Surveys • Brand Audit • Brand Identity Refresh • Brand Positioning & Voice • Collateral Design • Go-To-Market Strategy • Social, Partnership & Experiential Planning

MDR Consulting partnered with Tout for Design and Social Strategy.